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Collection: Sarah Watts-Ruby Star Society

About Sarah Watts

Work and Life

I graduating in 2008 from Ringling College with a BFA in illustration. I got my first job designing kids clothing at Carter's Osh Kosh, where I first learned how to make repeat patterns professionally. Then I worked at International Greetings, where we made gift and stationery for companies like Target, Marshalls and Michaels. I left the corporate art world in 2011 when my freelance began to pick up enough to make the leap.  

Over the years I have designed 20+ collections, and have licensed it to companies for products ranging from reusable diapers to quilting fabric to children's books.

I now own my own stationery company called Craftedmoon, and have a new teaching division called Craftedmoon's School for Misfit Makers. You can view my illustration portfolio at wattsalot.com and on my Instagram feed. 

I spend most of my time running Craftedmoon and designing fabric for Ruby Start Society.

I married my high school bestie, Scott, by eloping in Vegas on Halloween. We live in Georgia outside of Atlanta and have two little girls named Willow and Violet. We also have two dogs, a cat and chickens. Things are lively around here.

105 products
  • Ruby Star Society-First Light-Fat Quarter Bundle
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  • Ruby Star Society-Darlings 2-Rollerskates-Metallic Berry
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  • Ruby Star Society-Darlings 2-Rollerskates-Metallic Buttercream
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  • NOW IN STOCK! Ruby Star Society-Food Group-Painted Gingham-Butternut
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  • Ruby Star Society-Food Group-Charm Pack
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  • Ruby Star Society-Darlings 2-Half Yard Bundle
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  • Ruby Star Society-Darlings 2-Typewriters-Cactus
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  • Ruby Star Society-First Light-Charm Pack
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  • Ruby Star Society-Peppermint Please Countdown Panel
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  • Ruby Star Society-Darlings 2-Florametry-Saddle
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  • Ruby Star Society-Darlings 2-Panda Bebe-Denim
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  • Ruby Star Society-Darlings 2-Rollerskates-Metallic Black
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  • Ruby Star Society-Darlings 2-Mushrooms-Black
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  • Ruby Star Society-Darlings 2-Mushrooms-Denim
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  • Ruby Star Society-Darlings 2-Mushrooms-Peach Fizz
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  • Ruby Star Society-First Light-Floral Lace in Metallic Black
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  • Ruby Star Society-Darlings 2-Florametry-Warm Red
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  • Ruby Star Society-Darlings 2-Wildflowers-Saddle
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  • Ruby Star Society-Darlings 2-Wildflowers-Black
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  • Ruby Star Society-Darlings 2-Typewriters-Black
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  • Ruby Star Society-Darlings 2-Mystery Food-Bluebell
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  • PRE-ORDER! Ruby Star Society-Darlings 2-Fat Quarter Bundle
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    $107.99
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  • NOW IN STOCK! Ruby Star Society-Food Group-Painted Gingham-Kiss
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  • Ruby Star Society-First Light-Tiny Flowers in Metallic Black
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  • Ruby Star Society-First Light-Floral Lace in Metallic Ballet
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  • Ruby Star Society-First Light-Half Yard Bundle
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    $172.99
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  • Ruby Star Society-Florida 2-Half Yard Bundle in Water
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    $29.50
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  • Ruby Star Society-Darlings 2-Florametry-Bluebell
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  • Ruby Star Society-Darlings 2-Permanent Wave-Denim
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  • Ruby Star Society-Darlings 2-Permanent Wave-Black
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  • Ruby Star Society-Darlings 2-Panda Bebe-Peach Blossom
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  • Ruby Star Society-Darlings 2-Panda Bebe-Pottery
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  • Ruby Star Society-Darlings 2-Nanners-Rose
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  • Ruby Star Society-Darlings 2-Typewriters-Buttercream
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  • Ruby Star Society-Darlings 2-Mystery Food-Metallic Berry
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    $5.95
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  • PRE-ORDER! Ruby Star Society-Darlings 2-Charm Pack
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    $11.99
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  • PRE-ORDER! Ruby Star Society-Darlings 2-Layer Cake
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    $44.99
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  • NOW IN STOCK! Ruby Star Society-Food Group-Painted Gingham-Orchid
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    $5.95
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  • Ruby Star Society-First Light-Sono in Peach Cream
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    $5.95
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  • Ruby Star Society-First Light-Sono in Sandbox
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